Daily Loksatta had taken the initiative to mediate the potential donors, philanthropists and the dedicated social organizations in Maharashtra through publishing the innovations and dedicated work of the various organizations for the underprivileged human beings during Ganesh Festival under the title ‘Sarva Karyeshu Sarvada’.
Daily Loksatta also included Snehalaya and given wide publicity in Maharashtra State, appealing for the donations on the occasion of Ganesh Festival. The people from all over Maharashtra were enquiring about Snehalaya and wiling to extend the support through various ways e.g. volunteering, donating in kind or cash etc. Many people came and visited Snehalaya after the articles appeared in the newspaper. Loksatta converted their district offices in the donation collection centers and shouldered the responsibility to the editor to collect the cheques of the donations.
Loksatta organized a programme on 19.10.2011 at Express Tower, Nariman Point, Mumbai to distribute the collected donations to the respective organizations. Mr. Devasthali, Chairman of Larson and Tubro (L&T) was the chief guest of the programme. Mr. Girish Kuber, Chief Editor, Loksatta interviewed the representatives of organizations as well as the other people who were participated in the programme asked the questions to them.
Mr. Milind Kulkarni, Secrerary and Mrs. Jaya Jogdand accepted the donation Rs. 192000 by the hands of Mr. Devasthali. Mrs. Jaya Jogdand expressed gratitude on behalf of Snehalaya.